We have included below a list of helpful hints to assist you in making your cookbook project a successful and enjoyable experience.

Food For Thought

1. You first need to identify your target market. Do you want to sell books to just the      people within your organization or do you want to branch out and sell books to      surrounding communities as well as your organization. This should be decided      at the beginning of your program as it should determine how you design the      cover of your cookbook.

2. It has been said many times that the cover of your cookbook will sell books for      you. We at Brennan Printing happen to agree with this statement. Although      people buy a cookbook because of a certain recipe within, the cover is what will      attract them to your book. When you design the cover of your book try to      incorporate things that define your community and not just your organization; i.e.      historical monuments, points of interest, favorite merchants, tourist attractions      etc. be creative!

3. When you set out to start collecting recipes don’t limit yourself to collecting      recipes from people within your organization, ask friends, neighbors, friends of      neighbors and relatives to contribute. This will help capture some of the market      outside of your organization and help to spread the word about your book. Word      of mouth is one of the best marketing tools you have available.

4. When collecting recipes limit the number of recipes submitted to five or less per      person. You want as many different contributors as possible. On the average you      can plan on selling five books to each person that contributes a recipe.

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Brennan Printing
Marketing Guide